Kyle Griffith
Features, SEO Tips, Social Media Marketing For Business Owners

Top 3 Ways to Generate Traffic to your Website – using the Perpetual Traffic Formula

July 21, 2010 by · 17 Comments 

Facebook Twitter Linkedin Digg Delicious Stumbleupon Email

Hot:

Many of the concepts I write about in this blog post about generating traffic to your website is info I gathered from a report by SEO expert Ryan Deiss called Perpetual Traffic Formula. You can grab your personal copy of the report here.

There has been a lot of buzz in the SEO and online world about the recently released version of Google’s search engine, called Google Caffeine. With this update to the Google algorithm comes enhanced search results at amazingly fast speeds. The new algorithm is a lot different from the old classic Google search engine and relies more on social activity and the newest more relevant content.

What this means for business owners who have websites and blogs online is that you will need to adjust your strategies to work within this algorithm which I will talk about more in the post. Google Caffeine is indexing new content extremely fast- in some cases new content posted appears in searches within minutes, posing a challenge for online businesses to keep their content fresh and relevant.

For more info on the June 2010 Google caffeine update visit Tech Crunch or just Google “Google Caffeine Update”. There has been a lot of blogs that have already written on this topic including the “CNN of Social Media” Mashable.

With that being said let’s take a look at the

Top 3 ways to Drive Traffic to your Website based on the updated version of Google Caffeine:

  1. Posting quality original content (includes keywords, domain name, tags, etc.): Content has always been king in the internet world, and never has that been as true as it is now. Providing lots of fresh, relevant content for human consumption on your website/blog is one of the key elements of generating traffic. Post frequently and remain true to your niche, while providing valuable information and you will gain a loyal following of readers and a steady flow of traffic.
  2. Generating a handful of quality links (includes inbound, outbound, authority, etc.) : Lots of inbound links help to raise your rankings in the search engine algorithm, and bring traffic directly to your site. Update and republish articles that you’ve previously posted on your website to article directories and Web 2.0 sites. Be sure to include a resource box that describes your site and a link to your site. Another quick and easy way to generate inbound links is by blog and forum commenting, and using your signature link.
  3. Human/social activity (includes traffic, RSS subscriptions, comments, updates, etc.): With the new Google Caffeine update, no longer are SEO and Social Media two separate animals, but rather they have become blended. Caffeine indexes social links and they get high rankings in this new system, especially in view of the fact that rankings are now more dynamic, constantly changing to display the freshest information.  You should definitely integrate social media into your marketing strategy; Caffeine’s new, real-time results are tied in directly to that social buzz.

Content and inbound links have always been present in Google’s algorithm. At times they have weighed one more heavily than another, but still CONTENT and LINKS remained the two primary variables that made up their algorithm…

However great content and quality inbound links doesn’t mean anything if your webpage remains unchanged for days and weeks at a time.

Based on research done by SEO expert Ryan Deiss sites that:

1.  Get more blog comments…

2. Generate more RSS subscribers (esp. via FeedBurner.com, which is owned by Google…hhmmm)

Get a bump in overall traffic and have a tendency to move up in the rankings faster and stay there longer.

Links and content alone may get you temporary rankings, but if you want to stay there you need SOCIAL ACTIVITY.

Ryan has come up this new formula…

Content + Links + Activity = PERPETUAL TRAFFIC

So how do you put this all together to drive insane traffic to your website?

FIRST you need content: Start of by building a website, preferably a WordPress Blog with at least 12 articles.  These articles must be relevant to your business with keywords that are consistent with your domain name, title page and your brand.

Then send just enough traffic (i.e. ACTIVITY) to it through paid sources and social media to give your site a “pulse”.

SECOND generate a few in-bound links: This is pretty easy to do with the help of link brokers and link tactics already available from the Google.

Note: There is an inexpensive software called “The Authority Codes” that you can use that costs less than $100 that will allow you to add 50 – 100 links to your site in just 10 – 15 minutes. For most business 50-100 inbound links is all you need

Once your site is setup with quality content and you have some links (and a small amount of activity to your site), your site will get noticed and picked up by Google.

THIRD use Google’s proprietary tools in your favor: Google has tools which monitor human activity through Google Analytics, Chrome, FeedBurner, etc. and based on the activity from these tools they can estimate the total activity to your site.

Using what Ryan Deiss calls “The Perpetual Traffic Formula” you can focus all your human activity through Google’s proprietary channels making it appear like your site was receiving more activity than it really was…this is very an interesting finding. I am still waiting for more feedback on Ryan on how he implements this final piece of the puzzle which he will be discussing in his traffic generating trainings on his blog. You will need to opt in to gain access to his blog site but on it he has some great training and free software to help you drive traffic to your website.

One of Ryan’s free software is called “Cherry Picker” that helps you find the right targeted and niche keywords for your online marketing business…you can get access to his new “Perpetual Traffic Report” and his “Cherry Picker” software HERE.

If you are using any of the above methods to drive traffic to your site I would love to hear about it…let’s continue the discussion in the comments box below.

related post

Facebook Twitter Linkedin Digg Delicious Stumbleupon Email

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Tagged: , , , , , , , , , , , , , , , , , , , ,
  • http://twitter.com/sharisax/status/19091477280 Shari Weiss

    3 ways to drive traffic to your website via new Google algorithms: http://bit.ly/cAvWxy

  • http://twitter.com/130unionstreet/status/19093183285 Hausmann Industries

    Top 3 Ways to Generate Traffic to your Website – using the Perpetual Traffic Formula http://bit.ly/apkUIs

  • Hristo

    Kyle this is exactly what I need now. I am working on getting more traffic and this content could not come sooner. When we have tough and challenging times it always works out that you come from nowhere like a Super Man and save us. Thank you for it

    Hristo

  • http://www.kylegriffith.com/ Kyle Griffith

    Hristo thanks..yes SEO is one of those topics that everyone want know but few takes time to learn. It does not take much for your website to get ranked on Google. You are doing the right way with your blog http://www.unleashedwellness.com thanks for your feedback.

  • http://www.kelsiguidry.com Kelsi Guidry

    I wasn't even aware that Google was changing around the algorithms. Thanks for that heads up. I'll be tailoring my stuff for the MyWants Network more closely to this formula. And thanks for pointing out some of Ryans tools

  • http://www.kylegriffith.com/ Kyle Griffith

    Yup Google is updating their algorithm again and emphasis this time will be placed more on social activity,,, comments, likes, shares etc. You are welcome Kelsi thanks for the comment keep me up to speed with your MyWants Network updates maybe we can work together in the future.

  • http://twitter.com/justicewordlaw/status/19496221172 Justice Wordlaw

    RT @kylegriffith: Top 3 Ways to Generate Traffic to your Website – using the Perpetual Traffic Formula http://bit.ly/dkJdpV

  • http://www.justicewordlaw.com Justice Wordlaw

    This was a great post Kyle. A lot of people do not understand the true factor of driving traffic to there website. Ryan has setup a great system to assist people in driving more traffic to there website. I will be checking that software out. Thanks for sharing.

    Justice Wordlaw

  • http://twitter.com/kgaskinsconsult/status/19655553295 Kim Gaskins

    Top 3 Ways to Generate Traffic to your Website – using the Perpetual Traffic Formula http://bit.ly/dkJdpV via @kylegriffith

  • http://www.kylegriffith.com/ Kyle Griffith

    Rock on Justice..thanks. Let me know what you think about the software.

  • http://www.garywhitehill.com Gary Whitehill

    Kyle:

    Thank you very much for this very informative post that collates a myraid of information for those who are looking for straightforward advice on SEO.

    The social activity element that you've pointed out is something very few folks are stressing, or for that matter, even know about. Appreciate the tip.

    Do you have any thoughts on creating a viral linkback strategy? It's something we've discussed in house and believe we have a lot of good things to say with the proliferation of great content on the web.

    http://garywhitehill.com/

  • D Douglas

    Hey Kyle,

    I heard Ryan Deiss the other day. Thanks for doing a great job summarizing the key ingredients to getting perpetual traffic. You hit the nail on the head! I am going to take some of the ideas that I learned and utilize them immediately! For anyone who is trying to make money online, this is critical information. Keep it coming!

  • http://www.kylegriffith.com/ Kyle Griffith

    Thanks Gary for your feedback.

    Yes there is a lot of great content on the web, I believe that the key is find great content that is relevant to your niche and simply participate in the conversation and a consistent basis.
    The best viral link-back strategy is just to be you, be human and give thoughtful feedback that will inspire a response by idea the blogger or his/her reader. With that response gives you another opportunity to comment and hence place another link on their post back to your site. If you were to do that on a consistent basis on high ranking websites or .edu or .gov sites…your site will rise dramatically in the search engines.

  • http://www.kylegriffith.com/ Kyle Griffith

    Thanks Danielle…I really appreciate your feedback. Keep me up to speed with your progress on implementing your new ideas.

  • http://www.garywhitehill.com Gary Whitehill

    Interesting point Kyle. There certainly would be a “compounding effect” per say by continuing to engage in that conversation, right?

    Also another question, say you do post a link back from a .edu or .gov site – when the search engines go to scrape the content on our site, since we linked from a more trafficked site, will the search engine weigh it heavier or just the same?

    http://garywhitehill.com/

  • http://www.kylegriffith.com/ Kyle Griffith

    Yes it sure would Gary.

    Yes the search engines will definitely increase your page rank. Think about it…..Can the average Joe get a .gov or .edu site? No way!
    So google and other sites will see those sites as the authority being that .gov and .edu web addresses are reserved for gov't and educational organisations only, plus those sites are very reliable sources. An inbound link from one of these sites hold much more weight than a webpage that has a high ranking.

    The key would be to find relevant .gov or .edu sources (including .coms) to your niche and when you engage add value, take a controversial approach or ask a follow up question that would spark more interest. When the blogger responds to your post it would give you opportunity to post again. This would then create 2 link backs to your site as oppose to just one.

  • http://www.open-source-web-development.com/ joomla development company

    This is true things which i am using it and getting more traffic and my content is also unique. 

Kyle Griffith