Kyle Griffith
Blogging Tips, Social Media Marketing For Business Owners

Tips for Promoting New Blogs: The Blog Strategy that worked for me

April 30, 2010 by · 2 Comments 

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I had a an hour long discussion with a very good friend of mine yesterday who wanted some tips and how to promote his new blog unleashedwellness.com

After getting off the call with him I realized that when it comes to promoting a new blog it can be a daunting task to get your blog noticed amongst the thousands of new blogs launched everyday. Although this may be true in some regard but when you think about it, just as no two people are the same, no two blogs could ever be the same.

People will follow your blog because of you!

So don’t try to get hung up on the fact that there are so many blogs on the internet. Your goal should be to write the best blog that you can write and just be yourself and remain as authentic and genuine and your followers will come.

But apart from your writing style and your content you do want to implement some simple strategies to help you promote your blog. . Because everything you can think of is available on the internet these days I decided to do a search on some great tips for promoting new blogs.

During this search I ran across a blog post by Thomas McMahon via Guy Kawasaki Alltop.com perfectly

Titled: “Tips for Promoting New Blogs”

Here are some of best tips I got from his blog post:

  • Email – Add a link to the blog in your email signature.
  • Network – Announce the blog to your Twitter followers, Facebook fans, Linked in connections and any other social networks that you are apart of.
  • Press Release – If you feel that the blog is important enough to support a press release, put one out.
  • Submit – Submit the blog to blog & feed directories.
  • Share – Share your blog with co-workers, friends and others in your network. You never know when they might promote it for you.
  • Link – One way to get other bloggers to notice you is to link to them. Summarize someone else’s long blog post, expand upon someones shorter post, or just write your thoughts on a topic that someone else wrote about and link back to the original post.
  • Give Away – If it’s a product blog, run a promotion on the blog giving away one of your products. Sometimes the value that can come out of giving something away can be more beneficial than all the items above.
  • Guest Post – If there are other blogs in your industry, ask around and see if they’d allow you to guest post for them. In return, you’d get a link back to your blog in your profile, or post, on their site.
  • Ask – Tap into the social networks within the industry you’re trying to reach and ask them what they’re interested in. Here’s an example of a post that did just that on Twitter for this blog. Show interest in the interest of your audience and they’ll pay more attention and share your content.

One thing that worked well for me was to make your blog launch into a huge event. I come from a family that believes the only way to do things is to DO IT BIG!

When I launched my blog I decided to make it into an event where I scheduled a Tele-Seminar with Bob Burg Best Selling Author of the book  The Go-Giver on the day I opened up my blog for the public. I used a word press plugin called “CJ Coming Soon” which made my blog private and posted a squeeze page with a launch date and an email capture form for curious blog  readers to opt in to be notified of my upcoming call and my blog launch.

It worked perfectly!

I had over 40 people on very first Conference Call Series for Entrepreneurs and captured over 100 emails address to add to my newsletter list for my blog. Talk about a blog debut..it was great.

Here is a look of what your blog would look like after the plugin.

I would like to hear what strategies you have used when you started your new blog.
Please comment below with what best worked for you!


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  • Carstarphen

    Hey Kyle,
    This post is right on time for me. I just launched my new blog this past Monday! Thanks for this post!

    J
    The Cartoon Coach

  • http://www.kylegriffith.com/ Kyle Griffith

    You got it bro! Congrats on your new blog.

Kyle Griffith