Kyle Griffith
Book Reviews, My Interviews

Do Go-Givers Sell More?

February 2, 2010 by Kyle Griffith · View Comments 

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That is the question that I am sure many readers asked themselves after reading Bob Burg & John David Mann Best Selling book The Go-Giver.

“Yes… the Five Laws taught in his book sounds all good and all but how do I apply it to real life and can I really sell more?”

Well I had the opportunity to review a copy of Bob Burg & John David Mann’s newest book and after reading it, it is for certain that Yes! Go-Givers Do Sell More!

In their newest book Bob & John explains in more detail about The Five Laws of Stratospheric Success and talks about the Truth of Selling and how to apply The Five Laws without using traditional sales techniques that is customary in the marketplace. Most people think about sales as based on an effort to get something from another person but Bob & John explains in their book that selling is about giving, giving your time, your attention, educating and providing value. By using this principle it is definitely possible to Sell More.

In traditional sales the would be customer, client or prospect is lead through a sales funnel similar to one below:

Prospect —> Qualify —>Present —>Overcome Objections —> Close —>Follow Up —> Provide Customer Service

However in the book “Go-Givers Sell More” it teaches a different approach.

Create value —> Touch people’s lives —>Build Networks —> Be Real —> Stay Open

Each of the five steps correspond with the “Five Laws Of Stratospheric Success taught in “The Go-Giver”

The Law of Value = Create Value

The Law of Compensation = Touch people’s lives

The Law of Influence = Build Networks

The Law of Authenticity = Be Real

The Law of Receptivity = Stay Open

“Go Giver Sells More” explains that “People who grasp and live the principles of giving not only live happier and more fulfilled lives, they are also among the most successful people we know.”

In Bob & John’s newest book they give real-life stories of how sales people prospered by giving more and creating success by using the Five Laws of Stratospheric Success thought in their book.  Go-Givers Sell More offers great tips and strategies and provides a guide that anyone can follow to have a successful career in sales or for communicating with people on a day to day basis.

“Go-Givers Sell More” is available at amazon.com

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  • Yes according to my experience Go-Givers sell and get more.
    As a simple example, if your blog would allow the insertion of "follow" link in the comments, you would get more comments, more traffic and likely more people interested in your services.

    It works for me. Give people what they want and what they really need, help them to the best of your ability and your business will really grow.

    Of course you always get the occasional abuser who thinks the smartest strategy is to extract every drop of usefulness from everybody while keeping everything for his or her profit. But check out these guys for fun. They struggle and get little.

    The best strategy is to not go against them but with them. Give them what they want and do your best to show that to everyone. You will attract more abusers but along with them a lot of good hearted and honest customers who will help you make much more so in the end you will receive more than you have given.
  • Thanks Claude..thanks for the comment. You would have to explain to me what "follow" link means. I am using disqus for comments which should have link tracking but I am not sure.
  • alexhildebrandt
    Great article Kyle, I'm going to check out that book....their ideas are right on. I've been using those techniques in my business, but never realized it. Seeing it defined in front of me makes it that much more valuable. Thanks
  • You are most welcome Alex.
  • Aloha from Hawaii
    Great blog Kyle.. I have been talking about this philosophy for years but didn't have the words nor reference to back it up. I am gonna use these principles in my business and teach them to my team.
  • Thanks Eric...
  • Kyle, keep spreading the Go-Giver message! It's a message that makes the world a better place.
  • Thanks I will.
  • I am on the call now. Awesome stuff!!
  • Thanks for assisting with the call Brad..I appreciate it.
  • I really hold value in the "The Law of Authenticity = Be Real" The impression you leave with friends and business partners be it positivity or negativity will leave the stamp of your authentic self. People will befriend and create relationship people who they believe can be trusted and that are real. People they believe are Authentic..
  • You got it right Regina..thanks for your feedback.
  • Thanks Kyle,
    I've been listening to the Go Giver in my car and have wanted to write down the principles so they are in front of me everyday - so now I have them. Looking forward to the call!
  • You are most welcome Nancy I glad to you cab be a part of the call.
  • I cant wait to read this book. I heard the first one in CD and had to hear it immediatly again for a 2nd time because of how powerful it was. These are principles that has changed my life in the way that I treat people and how I go about business in general. Kyle thanks for providing this teleconference!
  • Very Powerful testament Hyrum..thanks for jumping on. You should submit your story to http://www.thegogiverscrapbook.com/
    Maybe you can make it in the next book. ;)
  • Bob's the Truth! I'll be there!

    http://GabeStrom.com
  • Thanks Gabe..you the man.
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Kyle Griffith