Blogging Tips, Social Media Marketing For Business Owners
12 Tricks to BOOST your Blog’s credibility
June 22, 2010 by Kyle Griffith · 9 Comments
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The key to running a successful blog is convincing your readers that you’re a trustworthy source of the information they need, argues Michael Low . To produce that effect, sprinkle your posts with just enough jargon and technical detail to make yourself sound authoritative, and don’t be shy about mentioning awards or testimonials that speak to your, or your brand’s, achievements, this article suggests.
Here are the first 5 ways to make your blog posts more credible:
1. Use rich, vivid detail.
When you use rich, vivid language, words that paint vivid pictures in your reader’s mind, she tends to believe what you are saying because she can see it for herself. After all, seeing, as they say, is believing!
2. Use scientific or technical language.
I know this goes against the grain of what most people suggest. But depending on the type of article you are writing, it might be appropriate to use scientific or technical terminology that demonstrates (without over doing it) your grasp — and thus, your authority — on the topic.
3. Use sequencing or process description.
In some cases, it may be appropriate to describe the steps involved in achieving an outcome. A list of numbered steps would be a good example of this. Or even a simple description in a single paragraph such as:
After taking your new computer monitor out of the box the first thing you will notice is a small bag containing three cords. One cord is blue, one is red, and the other black. Take the blue cord and plug the USB end into your computer, plug the other end (color coded orange) into the left side of the monitor in the port labeled “audio in”. And so on.
4. Use charts, diagrams and graphs.
There’s a saying in selling (where credibility is paramount) that “nothing sells like a demonstration”. The saying holds true in building the credibility for your article content too. If the content of your article lends itself to demonstration via a chart, graph or diagram you should use it.
5. Use a photograph depicting the article topic in action.
This may not always be possible. But have you noticed how the news media use intriguing photos to pull you into the article by attracting your attention? Photos can be as equally powerful when used in your articles to add credibility to your message.
Continue on to Problogger.net for the remaining 7 tricks to boost your blog’s credibility by researcher and writer Michael Low .
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